LOLOEY LAUNCHES NEW RUG COLLECTION SIRIUS
Italian design rug and carpet company Loloey launches SIRIUS, its 2020 collection. The ten exclusive designs are the result of careful and extensive research in historical archives and inventories of scientific images, studied and reinterpreted by Loloey’s creative team.
Skies opening upon ancient, obscure and dazzling universes, delicate stellar visions about to disappear or to reveal themselves. Sirius and its immaterial and limpid constellations create the map of an incessant cosmological dream, full of shades. Essential galaxies, lines that are traced with light on the mirror of a boundless darkness, in which precious circumferences evoke the thought of an eternal and light touch. Galaxies submerged by dazzling flows and galaxies thinning in fine, milky dust. Still galaxies, in which titanic forms surface from a distant blanket and stretch out to one another. Galaxies in which the infinite meets its end, a pile of white, granitic and throbbing fire, which forever connects wholeness and emptiness.
The SIRIUS collection comprises ten rugs, featuring a group of dark and one of bright designs. In the first group, hues range from intense ultramarine blues to more electric and saturated shades of purple. In the second group, milky whites and light blues shine with touches of brightness.
Champagne tones, almost golden in their reflections, highlight all ten designs. SIRIUS centers around the contrast between clean geometries and ethereal backdrops with large cloud-like shades. The choice of materials exemplifies this creative expression. The geometric elements are mostly woven with an innovative metallic champagne-colored yarn, which enhances the soft shapes and the fine lines, recalling jewelry. Other details have been created with felt and linen, compact yarns that are particularly well suited for sharp and linear shapes. The backgrounds are woven in New Zealand wool, which provides an intensity and vividness to the colors, and bamboo silk, whose soft and iridescent fibers perfectly represent highlights and subtle nuances. Each design in the SIRIUS collection can be adapted to any type of carpet: from the refined handknotted technique, to the most versatile hand-tufted technique, or to the Axminster technique, which is widely used in contract projects.
The ten iconic designs of the Sirius collection were conceived as loose rugs but they can effortlessly be turned into wall to wall carpet covering for large areas without losing detail nor refinement, thus responding to the customization needs of each type of project.
About Loloey
Established in 1963 in Milan, Italy, Loloey provides rugs and carpets for the contract, hospitality and residential sectors. A family business with a global reach, it finds its entrepreneurial origins in Jalil Loloey, and is led today by the second generation, his sons Tony and William. A company in constant evolution, Loloey has always put great emphasis on the “well made”, which is typical of Italian design. It researches, designs and manufactures high quality products combining tradition, value and durability, ranging from hand-knotted and hand-tufted rugs to wall to wall carpet in axminster. The company collaborates with the most discerning architecture and interior design studios in the world, developing each carpet according to the project’s specific needs, from concept to final installation.